Blogging for Non Writers – 5 Musts for Realtors®

I hear the whine now,

“I can’t write, so how can I blog?”.

I’m here to say that that’s just not true, you can write! In this day of social media, the rules have changed and you can throw that Creative Writing text book right out the window. I can guarantee that what I say is true, because ‘English’ was just about my worst subject.

I always got poor grades in English class, especially on anything I wrote <grin>. Lot’s of red pencil marks! So the reason I say that you surely can write is, I can do it. Not to boast, but I have been published in a number of both online and offline magazines, newsletters, blogs, etc. Which proves my point, if I can write, you can write. Here’s a few tips on how you can do it too.

1. Write like you talk - After all, you are just having a conversation with your reader (prospect/client). You know plenty about Real Estate and if you were in front of a buyer, you would know exactly what to say, just say it on paper (so to speak).
2. Write about what you know -When you first start your blog, stick to the subjects you know well. The writing will come easier and you’ll feel good about what you write. As you improve your skills, you’ll want to expand your scope of work. Guess what? That’s a double win because it will make you a better Realtor!
3. Use Spell Check -Honestly, I’d be lost without it. Especially after pounding the keyboard for a few hours, can’t spell to save my life. I was never what you would call a ’strong’ speller anyway, so the advent of Spell Check gives me a fighting chance. I highly recommend you use it even if you got ‘A’s in spelling.
4. Imagine your Reader -While you are writing, picture in your mind one person you are speaking to. Don’t think about the (hopefully) thousands of folks flocking to your blog, hanging on your every post. It’s too hard to write for a group. Pick a specific person you know, or make someone up. Have your conversation with them while you write.
5. Practice -The more you write, the better you will get. It’s really that simple. Although I have invested my time and some money in learning how to write, reading about it will not make you a good writer. Writing will. I look back on some of the stuff I wrote back at the beginning, and see how far I’ve come. You will too.

So, that’s it. Just commit to writing once a week at least. It’s really not that hard. You’ll get better and feel more excited about it the more you do. And, when you start to have fans, and are getting prospects and clients from your blog, you will feel amazing!