Keywords are Key

One of the easiest and yet frequently missed opportunities to increase traffic to your website or blog is the proper use of keywords.

For those of you new to the concept, keywords or keyword phrases, are the terms people use to search for information they are looking for on the web.

So if you were looking for an agent in Brentwood, you might ‘Google’ Brentwood Realtor. Of course, you would get 2,910,000 results. Doing a search for ‘Realtor’ would garner over 48 million results. Clearly not a keyword you want use. There’s just too much competition for that term.

So what can you do to find good keywords? There are plenty of tools out there that can help you narrow down the field to bring the results you’re looking for. Try Wordtracker for instance. This is one of the favored services for keyword research. They have both a free and a paid version, so be sure to check it out.

Now compare to Google’s Keyword Tool. A good basic tool for finding search words and phrases. It’s tied directly to Google AdWords so if you plan to do any pay-per-click advertising, it’s a seamless way to go.

There’s also Good Keywords, another free service. I haven’t had very good luck with my search results there, but you might give it a try.

Regardless of what tools you choose, the fact that you take the time to select and use keywords puts you ahead of about 80% of the competition. Do some research, select your terms purposefully, and you will drive the right traffic to your blog or website.